By Michael Sims
This e-book offers advertising, advertisements, and branding execs with the final word advisor on how one can deal with a brand new account and the way to effectively maintain present debts. it's a useful guide that lays out instructions, tips, and strategies for professionals looking to maintain their consumers chuffed.
Read Online or Download Agency Account Handling: Avoiding Blood, Sweat and Tears PDF
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Additional resources for Agency Account Handling: Avoiding Blood, Sweat and Tears
She described it as the ‘clued-up nature’ of the agency, but it was interesting that she repeatedly mentioned the CD-ROM of the agency credentials that they mailed to her house before her ﬁrst interview. Enclosed was a postcard from her potential boss, which also conveyed a personal touch. The Interview There are a number of styles when it comes to interviewing candidates. Whatever your style, you should allow candidates to do most of the talking so you can assess their suitability. Nevertheless, make sure you sell the agency and the opportunity.
Security and ﬁre procedures. Local shopping/services. Eating out. Ordering taxis/couriers. Structure of ﬁrst day/week. COMMENT It’s tempting to invite new staff to attend meetings on the ﬁrst day, to get them au fait with client dynamics as soon as possible. However, if you’re heading into a heavy meeting with contentious issues, consider leaving them out. It would be a memorable ﬁrst day if you spent it watching your new account team ﬁghting with a supplier or another department, but it might not leave a great impression of the workplace.
They are worth nurturing, as an account handler needs to use this goodwill in difﬁcult times. Personal Relationship Clients value a strong personal relationship with agency personnel because they see the beneﬁts of this. A good relationship can enrich their business and personal lives. They can call in favours when necessary. Agency personnel can also be very loyal and will go the extra mile for their clients. Cost Efﬁciency Overall value for money could be meant here, but it is also the cost efﬁciencies achieved through the buying power skills and market knowledge of the agencies.